Thursday, December 17, 2009

News: Domino's Revamps "Classic" Recipe

From a story on CBS News:

After nearly 50 years, Domino's Pizza is changing its core recipe. A recent survey placed Domino's at the top of service and delivery among chain pizzerias, and at the bottom for taste. This new recipe changes their "classic" pizza in three ways:

1.) The crust will now be seasoned with garlic and parsley.

2.) The sauce will be sweeter and include red pepper flakes.

3.) The cheese will be a mix of shredded mozzarella and provolone.

Now, I've always found Domino's pizza to be an abomination, an affront to all things good about pizza. It's worse than Papa John's, Pizza Hut, Lil' Caesars...any of the chains, really. And worse than most frozen pizza. I'll still eat it if someone is clueless enough to order it, but probably not more than a slice or two. That crust is just too gummy for me, and the sauce too sweet (which really makes me question whether making it even sweeter is a wise decision).

I'm curious to see how the Domino's-loving public responds to this. In the CBS story, they allowed some random people to try it, and their reaction was quite positive. So were the reactions from the talking heads on the CBS Early Show. I just can't help but recall the disaster that befell Coca-Cola when they decided to change up their classic recipe in the '80s for "New Coke," and sure enough, CBS mentions it in their report.

Can you believe that survey? I for one find it very hard to swallow the idea that the #1 chain pizza people prefer comes from Papa John's. Over Godfather's? Please.

Anyway, there's a less-than-1% chance I'll be trying this new iteration of Domino's in the foreseeable future, so if any of you get your hands on their new pies, do write in and tell us about it.

No comments:

Post a Comment